mission
15min Intro
Go to Market in a Box
"Helping innovators accelerate revenue growth because too many great ideas never reach true market potential."
Week 1
Discovery
  • Founder Story
  • Business Strategy
  • Current Processes
  • Avaialable Resources
  • Data & Reporting
  • Metrics & Tooling
  • Internal Interviews
Week 2
Opportunity
  • Customer Interviews
  • Prospect Research
  • Competitive Research
  • Use Case Focus
  • TAM & Market Opportunity
  • Value Proposition
  • Retention
Week 3
Market Aware
  • Prospect Interviews
  • Customer Experience
  • Messsaging
  • Channel
  • Pricing & BVJ
  • Geography
  • Verticals
Week 4
Test | Learn | Iterate
  • Customer Reviews
  • Prospect Reviews
  • Customer Journey
  • Final Research
  • Report Delivery
  • Wrap
  • Ongoing Support
Deliverables →
ICP & Primary Use Case
Golden Circle & Tailored Messaging
GTM in a Box Strategy Recommendations
Framework
This GTM framework ensures that your company’s product or service is effectively introduced to the market, aligns with customer needs, and drives sustained growth. Each step builds upon the previous one to create a holistic and data-driven strategy.
Discovery
  1. Founder Story:
  • Capture the origin story of the company, the mission, and the vision.
  • Highlight the problem the company set out to solve and its unique journey.
  1. Business Strategy:
  • Define the overarching business goals (short-term and long-term).
  • Align the GTM strategy with the company’s objectives, including revenue targets and customer acquisition goals.
  1. Current Processes:
  • Audit existing sales, marketing, and operational workflows.
  • Identify bottlenecks and inefficiencies.
  1. Available Resources:
  • Inventory internal tools, budgets, and team expertise.
  • Assess external partnerships or platforms that can be leveraged.
  1. Data & Reporting:
  • Evaluate current data infrastructure and reporting mechanisms.
  • Identify gaps in analytics capabilities that could hinder decision-making.
  1. Metrics & Tooling:
  • Determine key performance indicators (KPIs) to measure success.
  • Audit current tools and platforms to ensure alignment with GTM needs.
  1. Internal Interviews:
  • Conduct interviews with stakeholders across departments.
  • Gather insights on challenges, opportunities, and team perspectives.
Opportunity
  1. Customer Interviews:
  • Speak directly with existing customers to understand their pain points, expectations, and success stories.
  1. Prospect Research:
  • Deep dive into target audiences’ needs, behaviors, and preferences.
  • Identify underserved segments in the market.
  1. Competitive Research:
  • Analyze key competitors, including their offerings, positioning, and customer engagement tactics.
  1. Use Case Focus:
  • Map out the primary use cases for your product or service.
  • Prio
Opportunity
  1. Customer Interviews:
  • Speak directly with existing customers to understand their pain points, expectations, and success stories.
  1. Prospect Research:
  • Deep dive into target audiences’ needs, behaviors, and preferences.
  • Identify underserved segments in the market.
  1. Competitive Research:
  • Analyze key competitors, including their offerings, positioning, and customer engagement tactics.
  1. Use Case Focus:
  • Map out the primary use cases for your product or service.
  • Prioritize those that align with customer pain points and market demand.
  1. TAM & Market Opportunity:
  • Calculate Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM).
  • Identify new opportunities for expansion.
  1. Value Proposition:
  • Clearly articulate what makes your product unique and valuable.
  • Tailor messaging to resonate with specific customer segments.
Market Aware
  1. Market Trends:
  • Stay updated on market trends, customer needs, and competitor moves.
  • Continuously iterate on the value proposition.
  1. Prospect Interviews:
  • Regularly engage with potential customers to validate assumptions and refine the GTM strategy.
  1. Customer Experience:
  • Map and optimize the end-to-end customer journey.
  • Focus on creating seamless onboarding and long-term satisfaction.
  1. Channel Strategy:
  • Identify the most effective channels for reaching your audience (e.g., social media, email, events).
  • Develop a channel-specific approach for content and engagement.
  1. Pricing & BVJ (Business Value Justification):
  • Define pricing strategies that align with customer expectations and perceived value.
  • Justify pricing with clear ROI metrics for customers.
  1. Geography:
  • Tailor messaging and strategies for geographic markets with unique needs or opportunities.
  1. Verticals:
  • Focus on specific industries or verticals where your solution has the highest impact.
Test | Learn | Iterate
  1. Customer Reviews:
  • Gather and analyze customer feedback to identify areas for improvement.
  1. Prospect Reviews:
  • Seek input from prospects who did not convert to refine messaging and offerings.
  1. Customer Journey:
  • Understand current CX & Journey
  • Continuously test and optimize each stage of the journey.
  1. Final Research:
  • Consolidate insights from all prior phases to inform final GTM adjustments.
  1. Report Delivery:
  • Create a comprehensive report summarizing findings, strategies, and next steps.
  1. Wrap:
  • Align all stakeholders on the finalized GTM strategy.
  • Celebrate milestones and recognize contributions.
  1. Ongoing Support:
  • Establish mechanisms for continuous feedback and iterative improvements.
  • Maintain a roadmap for ongoing optimization and scaling.
Partnerships work
Your Company
  • Founder Led Innovation Team
  • VC, Angel or PE funded
  • Early Stage - Pre Market / MVP or Scale
  • Constrained Sales resources
  • Aggressive Growth Strategy
  • Agile & Innovative
MissionObjective
  • Proven GTM Strategy Framework
  • Deep Sales, Marketing & Technology Knowledge
  • Decades of Experience
  • Developed by an Experienced Team of Sales & Marketing Professionals together with Start Up Founders and Established Businesses
  • Agile & Innovative
  • Continual Support
missionobjective
mission@missionobjective.ai
Helping innovators accelerate revenue growth because too many great ideas never reach true market potential.
"Go to Market in a Box" & "GTM in a Box" copyright missionobjective